You are so kawaii!...Lolita fashion at the V&A

As the sun set on a sunny Friday afternoon in London the V&A museum was taken over by Lolitas and the Lolita-admiring (and photographing!) crowd! This was part of the V&A's Loli-POP! event celebrating the related display "Kitty and the Bulldog: Lolita Fashion and the Influence of Britain in Japan". Lolita, like Super-Kawaii (super-cute), is a fashion subculture which originated in Japan in the 70s and is influenced by Anime superhero aesthetics. There are many types of Lolitas: Gothic Lolita, Sweet Lolita,  Sailor Lolita, Country Lolita...Giant bows, childlike motifs, sometimes a parasol, Rococo, Victorian and Edwardian clothing, bonnets, crinolines and a doll like face are key to the look and they reminded me of my favorite childhood cartoons, like the much loved Holly Hobbie (before it was redesigned in 2006) and starry-eyed Candy. Here are some of my favorite.

photo by Eyespectacle
photo by Eyespectacle

photo by Eyespectacle
photo by Eyespectacle
photo by Eyespectacle
photo by Eyespectacle
And here is a very sophisticated Lolita, petticoat and bows in place!

photo by Eyespectacle

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