Thursday, 12 September 2013

The Girl With The Specs

artwork by Eyespectacle

I believe that the best things in London are tucked away! This is ever so true about Laura Nicholson's studio hidden behind a little Georgian shop-turned-wedding atelier on a cobbled walk in Bloomsbury. 

Laura is the creative mind behind eyewear brand Larke, which launched last month. Larke means - 'to embark on an adventure', as Laura did when she couldn't find any glasses she liked and decided to design her own! 

I often find the anonymous experience of shopping at big optical retailers overwhelming; they have millions of frames...that I don't actually like! They all seem to sell variations of the same shape. Larke stands opposite to this in telling a very defined story, like very few eyewear brands do and you can clearly see the type of person that will wear it. I think you are ready for Larke once you have unlocked the secret...glasses are super-cool and super sexy! When you find the confidence to wear glasses proudly Larke's beautiful, bold classic shapes in soft colours, horns and tortoiseshells will wink at you.

The antithesis of throw away fashion, Larke is a small and considered range of timeless shapes, made in England to last a long time! Laura tells me she even offers a bespoke service. You can make an appointment to discuss shape, colour and most importantly (and so rare these days!) your personality and lifestyle to find what is perfect for you.

Laura's mood-boards show her very considered choice of colours. Most of them are limited editions, simply because Laura chooses rare, end of line Italian acetates, so once stock of a particular colour is finished, this will no longer be produced. 



I love Laura's form-follows-colour approach; some colours are only available in a particular shape, "they may only suit a particular style, so they can't be found on all frames" as Laura tells me. These are my favourite...














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