The Cherry on the cake
eyewear fair taking place miiiiiles outside Paris city centre)...All I could think of were those 80s (happy) interiors!
Ettore Sottsass once described Memphis, the Post Modern design movement he founded, in a 1986 Chicago Tribune article: "You cannot take too much. I don't think anyone should put only Memphis around: It's like eating only cake." I find this ever so fitting when thinking of Sheriff&Cherry's highly charged patterns and colour combinations.
|detail from 'Casablanca' cabinet - 1981|
|Grace Jones in Jean-Paul Goude and Antonio Lopez - 1979|
|detail from 'Freemont' cabinet - 1985|
Mauro, a true global soul, tells me in his Italian-Croatian-with-a-hint-of-Spanish accent that Sheriff&Cherry sunglasses are the product of a creative journey that took 15 years and are made in a reborn 1948 optical factory just outside Zagreb, Croatia.
The brand's energy comes from experimentation, not through cutting edge technologies but a 40 year old craft based on injection moulding Cellulose Propionate (acetate) and then hand-painting each frame with stencils and pattern-stamping techniques. This is how classic tortoiseshell patterns where applied on sunglasses back in the 70s; Mauro turned up the volume on colour!