The Cherry on the cake

I didn't ask Mauro Massarotto, the creative force behind Sheriff&Cherry, what inspired his brand's lexicon, though I like to think this may have been Postmodernist design, maybe induced by the choice of venue to show his new collection (a contemporary design and furniture shop instead of the obvious eyewear fair taking place miiiiiles outside Paris city centre)...All I could think of were those 80s (happy) interiors!

Ettore Sottsass once described Memphis, the Post Modern design movement he founded, in a 1986 Chicago Tribune article: "You cannot take too much. I don't think anyone should put only Memphis around: It's like eating only cake." I find this ever so fitting when thinking of Sheriff&Cherry's highly charged patterns and colour combinations.

detail from 'Casablanca' cabinet - 1981

Grace Jones in Jean-Paul Goude and Antonio Lopez - 1979

detail from 'Freemont' cabinet - 1985

Mauro, a true global soul, tells me in his Italian-Croatian-with-a-hint-of-Spanish accent that Sheriff&Cherry sunglasses are the product of a creative journey that took 15 years and are made in a reborn 1948 optical factory just outside Zagreb, Croatia.

The brand's energy comes from experimentation, not through cutting edge technologies but a 40 year old craft based on injection moulding Cellulose Propionate (acetate) and then hand-painting each frame with stencils and pattern-stamping techniques. This is how classic tortoiseshell patterns where applied on sunglasses back in the 70s; Mauro turned up the volume on colour!


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