Surrealist Fashion - Guy Bourdin
|Guy Bourdin -Vogue Paris May 1970|
Bourdin's work took the basic function of the fashion photograph -to sell clothing, beauty and accessories- and made it into something rich and strange, he did this by establishing the idea that the product is secondary to the image.
What I like about his approach is that he preferred to shoot lesser products, like make-up and accessories (the fringes of fashion), to turn this into something rich and strange, he even managed to add hitchcockian suspense to his Charles Jourdan adverts.
Hurry, exhibition ends on the 15th of March!