Generation I

photo Maxim Gagarin




When it comes to individual self promotion, mainly through Instagram, brands have embraced the new obsession and others based their entire aesthetic on it. Most of the long established fashion houses will throw generation-I(nstagram) a bone and design a couple of styles that will stand out in a selfie. The rest of their collection remains as bland as ever, to ensure the beads on their shareholder's abacus tally up.


Then came Fakoshima, who embraced people's desire to be visual, who buy a design, not a logo; they have the exuberance to do whatever you want, because they can. This echoes the same energy Bodymap bought into the fashion wold in the mid 80s.





Fakoshima is the nickname of the brand’s Creative Director, Konstantin Shilyaev. Each style in the collection is heavily influenced by Kontantin's background in graphic design and styling, as well as his love for Japanese culture....Instagram ready!










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